Kuaishou Technology
Abstract:Crafting a product display webpage from a source product image, along with layout and visual content instructions, holds significant practical value for domains such as marketing, advertising, and E-commerce. Intuitively, this task demands strict visual consistency across product displays and high-fidelity instruction following to jointly generate renderable HTML code. These requirements on controllability and instruction-following are closely aligned with the core features of advanced multimodal generative models, such as image editing models and unified models. To this end, this paper introduces ProductWebGen to systematically benchmark the product webpage generation capacities of these models. We organize ProductWebGen with 500 test samples covering 13 product categories; each sample consists of a source image, a visual content instruction, and a webpage instruction. The task is to generate a product showcase webpage including multiple consistent images in accordance with the source image and instructions. Given the mixed-modality input-output nature of the task, we design and systematically compare two workflows for evaluation -- one uses large language models and image editing models to separately generate HTML code and images (editing-based), while the other relies on a single UM to generate both, with image generation conditioned on the preceding multimodal context (UM-based). Empirical results show that editing-based approaches achieve leading results in webpage instruction following and content appeal, while UM-based ones may display more advantages in fulfilling visual content instructions. We also construct a supervised fine-tuning dataset, ProductWebGen-1k, with 1,000 groups of real product images and LLM-generated HTML code. We verify its effectiveness on the open-source UM BAGEL. The data and code are available at https://github.com/SJTU-DENG-Lab/ProductWebGen.
Abstract:Recommender systems are critical for delivering personalized content across digital platforms, and recent advances in Large Language Models (LLMs) offer new opportunities to enhance them with richer world knowledge and explicit reasoning capabilities. With the help of reasoning knowledge, recommendations can better infer users' underlying intents, adapt to evolving preferences, and leverage semantic relationships for improved accuracy and interpretability. However, existing reasoning-based recommendation methods often fail to fully align the LLM's reasoning process with recommendation-specific objectives due to structural disruption during integration and difficulties in translating free-form generation into accurate item predictions. In this paper, we introduce RPORec, a reinforced preference optimization framework that unifies an LLM backbone's reasoning ability with a dedicated recommendation head (Rechead) for precise item retrieval. RPORec comprises two stages: (1) Reasoning-Augmented Recommendation Modeling, where high-quality Chain-of-Thought (CoT) reasoning is generated and used as auxiliary knowledge to guide the Rechead in learning recommendation-specific representations; and (2) Advanced Reasoning Refinement and Alignment, in which the trained Rechead produces verifiable rewards to fine-tune the LLM backbone via reinforcement learning, enhancing reasoning quality, structural consistency, and task relevance. Extensive experiments on public benchmarks and large-scale online deployments show that RPORec consistently outperforms state-of-the-art LLM-based recommendation methods, demonstrating the effectiveness of reasoning-augmented recommendation modeling in real-world systems.
Abstract:Reinforcement learning has become a cornerstone for aligning and unlocking the reasoning capabilities of large-scale models. At its core, the training loop of GRPO and its variants alternates between rollout sampling and policy update. Unlike supervised learning, where each gradient step is anchored to an explicit ground-truth target, the optimal gradient direction for updating model parameters in this setting is not known a priori; the high-quality rollouts drawn during the sampling stage therefore act as the implicit "teacher" that guides every parameter update. However, GRPO adopt a simple sampling scheme that conditions all rollouts on the same original prompt. When a task lies beyond the policy model's current capability, this sampling scheme rarely yields a high-quality rollout, leaving the policy model without a meaningful gradient direction when updating its parameters, which causes training to stall. To address this issue, we propose FBOS-RL, a Feedback-Driven Bi-Objective Synergistic reinforcement learning framework. Specifically, we let the model perform Feedback-Guided Exploration Enhancement based on the feedback provided by the environment, and on top of this we design two mutually reinforcing training objectives: Exploitation-oriented Policy Alignment(EPA) and Exploration-oriented Capability Cultivation(ECC). Extensive experiments demonstrate that EPA and ECC can mutually reinforce each other, forming a positive flywheel effect that significantly improves both the training efficiency and the final performance ceiling of reinforcement learning. Specifically, under an identical number of rollouts, FBOS-RL learns substantially faster than GRPO and feedback-based baselines and ultimately attains a higher performance ceiling, while exhibiting higher policy entropy and lower gradient norms throughout training.
Abstract:Radar offers unique advantages for localization in unstructured environments, including robustness to weather, lighting, and airborne particulates. While most prior work has studied radar odometry in urban, largely planar settings, its performance in off-road environments remains less understood. In this paper, we investigate the potential of radar for off-road odometry estimation and identify key challenges that arise from full $SE(3)$ vehicle motion, terrain-induced ground returns, and sparse or unstable features. To address these issues, we introduce two simple baselines: Radar-KISSICP, which applies motion compensation to generate 3D-aware radar pointclouds, and Radar-IMU, which leverages IMU preintegration to stabilize scan matching. Experiments on the Great Outdoors (GO) dataset demonstrate that these baselines improve trajectory estimation in challenging routes and provide a reference point for future development of radar odometry in off-road robotics.
Abstract:To balance effectiveness and efficiency in recommender systems, multi-stage pipelines commonly use lightweight two-tower models for large-scale candidate retrieval. However, the isolated two-tower architecture restricts representation capacity, embedding-space alignment, and cross-feature interactions. Existing solutions such as late interaction and knowledge distillation can mitigate these issues, but often increase latency or are difficult to deploy in online learning settings. We propose Capability Synergy (CS3), an efficient online framework that strengthens two-tower retrievers while preserving real-time constraints. CS3 introduces three mechanisms: (1) Cycle-Adaptive Structure for self-revision via adaptive feature denoising within each tower; (2) Cross-Tower Synchronization to improve alignment through lightweight mutual awareness between towers; and (3) Cascade-Model Sharing to enhance cross-stage consistency by reusing knowledge from downstream models. CS3 is plug-and-play with diverse two-tower backbones and compatible with online learning. Experiments on three public datasets show consistent gains over strong baselines, and deployment in a largescale advertising system yields up to 8.36% revenue improvement across three scenarios while maintaining ms-level latency.
Abstract:Short-form videos have become a primary medium for digital advertising, requiring scalable and efficient content creation. However, current workflows and AI tools remain disjoint and modality-specific, leading to high production costs and low overall efficiency. To address this issue, we propose AutoCut, an end-to-end advertisement video editing framework based on multimodal discretization and controllable editing. AutoCut employs dedicated encoders to extract video and audio features, then applies residual vector quantization to discretize them into unified tokens aligned with textual representations, constructing a shared video-audio-text token space. Built upon a foundation model, we further develop a multimodal large language model for video editing through combined multimodal alignment and supervised fine-tuning, supporting tasks covering video selection and ordering, script generation, and background music selection within a unified editing framework. Finally, a complete production pipeline converts the predicted token sequences into deployable long video outputs. Experiments on real-world advertisement datasets show that AutoCut reduces production cost and iteration time while substantially improving consistency and controllability, paving the way for scalable video creation.
Abstract:Video generation has recently emerged as a central task in the field of generative AI. However, the substantial computational cost inherent in video synthesis makes model distillation a critical technique for efficient deployment. Despite its significance, there is a scarcity of methods specifically designed for video diffusion models. Prevailing approaches often directly adapt image distillation techniques, which frequently lead to artifacts such as oversaturation, temporal inconsistency, and mode collapse. To address these challenges, we propose a novel distillation framework tailored specifically for video diffusion models. Its core innovations include: (1) an adaptive regression loss that dynamically adjusts spatial supervision weights to prevent artifacts arising from excessive distribution shifts; (2) a temporal regularization loss to counteract temporal collapse, promoting smooth and physically plausible sampling trajectories; and (3) an inference-time frame interpolation strategy that reduces sampling overhead while preserving perceptual quality. Extensive experiments and ablation studies on the VBench and VBench2 benchmarks demonstrate that our method achieves stable few-step video synthesis, significantly enhancing perceptual fidelity and motion realism. It consistently outperforms existing distillation baselines across multiple metrics.
Abstract:The growing scale of ad auctions on online advertising platforms has intensified competition, making manual bidding impractical and necessitating auto-bidding to help advertisers achieve their economic goals. Current auto-bidding methods have evolved to use offline reinforcement learning or generative methods to optimize bidding strategies, but they can sometimes behave counterintuitively due to the black-box training manner and limited mode coverage of datasets, leading to challenges in understanding task status and generalization in dynamic ad environments. Large language models (LLMs) offer a promising solution by leveraging prior human knowledge and reasoning abilities to improve auto-bidding performance. However, directly applying LLMs to auto-bidding faces difficulties due to the need for precise actions in competitive auctions and the lack of specialized auto-bidding knowledge, which can lead to hallucinations and suboptimal decisions. To address these challenges, we propose a hierarchical Large autoBidding Model (LBM) to leverage the reasoning capabilities of LLMs for developing a superior auto-bidding strategy. This includes a high-level LBM-Think model for reasoning and a low-level LBM-Act model for action generation. Specifically, we propose a dual embedding mechanism to efficiently fuse two modalities, including language and numerical inputs, for language-guided training of the LBM-Act; then, we propose an offline reinforcement fine-tuning technique termed GQPO for mitigating the LLM-Think's hallucinations and enhancing decision-making performance without simulation or real-world rollout like previous multi-turn LLM-based methods. Experiments demonstrate the superiority of a generative backbone based on our LBM, especially in an efficient training manner and generalization ability.
Abstract:Continuous value prediction plays a crucial role in industrial-scale recommendation systems, including tasks such as predicting users' watch-time and estimating the gross merchandise value (GMV) in e-commerce transactions. However, it remains challenging due to the highly complex and long-tailed nature of the data distributions. Existing generative approaches rely on rigid parametric distribution assumptions, which fundamentally limits their performance when such assumptions misalign with real-world data. Overly simplified forms cannot adequately model real-world complexities, while more intricate assumptions often suffer from poor scalability and generalization. To address these challenges, we propose a residual quantization (RQ)-based sequence learning framework that represents target continuous values as a sum of ordered quantization codes, predicted recursively from coarse to fine granularity with diminishing quantization errors. We introduce a representation learning objective that aligns RQ code embedding space with the ordinal structure of target values, allowing the model to capture continuous representations for quantization codes and further improving prediction accuracy. We perform extensive evaluations on public benchmarks for lifetime value (LTV) and watch-time prediction, alongside a large-scale online experiment for GMV prediction on an industrial short-video recommendation platform. The results consistently show that our approach outperforms state-of-the-art methods, while demonstrating strong generalization across diverse continuous value prediction tasks in recommendation systems.
Abstract:Generative recommendation has recently attracted widespread attention in industry due to its potential for scaling and stronger model capacity. However, deploying real-time generative recommendation in large-scale advertising requires designs beyond large-language-model (LLM)-style training and serving recipes. We present a production-oriented generative recommender co-designed across architecture, learning, and serving, named GR4AD (Generative Recommendation for ADdvertising). As for tokenization, GR4AD proposes UA-SID (Unified Advertisement Semantic ID) to capture complicated business information. Furthermore, GR4AD introduces LazyAR, a lazy autoregressive decoder that relaxes layer-wise dependencies for short, multi-candidate generation, preserving effectiveness while reducing inference cost, which facilitates scaling under fixed serving budgets. To align optimization with business value, GR4AD employs VSL (Value-Aware Supervised Learning) and proposes RSPO (Ranking-Guided Softmax Preference Optimization), a ranking-aware, list-wise reinforcement learning algorithm that optimizes value-based rewards under list-level metrics for continual online updates. For online inference, we further propose dynamic beam serving, which adapts beam width across generation levels and online load to control compute. Large-scale online A/B tests show up to 4.2% ad revenue improvement over an existing DLRM-based stack, with consistent gains from both model scaling and inference-time scaling. GR4AD has been fully deployed in Kuaishou advertising system with over 400 million users and achieves high-throughput real-time serving.